The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Relationships take work — especially when it comes to your customers. The SOCi Consumer Behavior Index asked more than 1,000 U.S. consumers to weigh in on their practices and preferences when ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Lorne Lucree The Real ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, ...