Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one ...

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and ...

Reaching consumers with personalised messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment, where consumers are inundated with more ...

LOS ANGELES, CA--(Marketwire - Nov 13, 2012) - Leads360, a market-leader in cloud-based lead management and sales automation solutions, today published ground-breaking new research that examines ...

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by ...

According to HubSpot, “Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes. Call center management is the backbone of effective customer service operations.