92.7% of gaming content creators operate independently without agency representation, with the large majority creating content alongside full-time employment or education. That's according to Yrs ...

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With the advent of influencer culture—where broadcasters and content creators have become major players influencing audience involvement and industry trends—the gaming scene has changed remarkably.

Gaming and influencer culture have been intertwined since the earliest days of social media. Icons like Jacksepticeye, PewDiePie and Markiplier launched their careers by streaming games—turning play ...

Building a gaming community where people actually want to hang out isn’t rocket science, but it does take some planning. After managing servers for years and seeing both toxic wastelands and thriving ...

Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting ...