Video used to be very expensive and time-consuming to produce. But with the widespread adoption of smartphones that could capture video seamlessly, and an associated drop in viewers’ expectations for ...

The hospitality industry has always thrived on visual appeal, but in today’s digital world, static images and text descriptions are no longer enough to capture travelers’ attention. Video marketing ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Digital marketers today face an unrelenting demand for video content. Social media feeds prioritize motion, audiences scroll ...

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...