Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Artists manqués are often consoled (and console themselves) with the idea that their work will be “rediscovered” by future audiences. Posterity is proffered as a kind of compensation for a lack of ...

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to your marketing operations. We then drew up a quick ...

Google is making it easier and faster to share photos with your friends in its popular Photos app. Rather than sharing to a specific app, the search giant is offering people in your contacts first.