Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

Corporate growth is the ultimate team sport, relying on multiple functions’ data, technology, and expertise. This is especially true as technology innovation and AI introduce new revenue streams and ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

As a leader, the lifeblood of your organization isn’t the individual superstars you hire–it’s the strength of your teams. Teams are the backbones of today’s organizations. As work has become more ...

While most of us involved in product design and delivery will agree that innovation is complex, we all have different reasons as to why it’s so hard. My theory? Successful innovation must involve ...

Organizations are designed to maximize the success of individual teams. Norms, routines, and goals are established within individual teams and create boundaries between different teams. Our research ...

In today's enterprise landscape, software development often resembles a game of telephone. Business users articulate needs, and—after those needs go through layers of marketing, product and ...