In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...