Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Unpack the complex world of customer data, exploring its various definitions, categories and the role personalization plays in its collection and use. The definition of customer data is any ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...