Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

With so much information flowing into organizations these days, we are all feeling a little overwhelmed. What's worse, however, is that customer insights haven't increased at the same rate as data ...

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement. As marketing professionals, ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. If you read a lot of data-related articles or social media posts, ...