The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

Cloud data warehouse leader Snowflake Inc. is strengthening its capabilities with the acquisition of a data clean room company called Samooha Inc. Snowflake said today the deal should close by the end ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO.

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Snowflake is buying Samooha, a startup developing a "cross-cloud" data collaboration suite, the companies announced this morning -- adding to the list of big tech acquisitions leading up to the ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Google Cloud today unveiled a preview of data clean rooms in BigQuery that will enable companies to share sensitive data while protecting security and privacy. Customers can create new data clean ...

More B2B companies are leaning into data-sharing partnerships to sharpen decision-making and streamline operations. While the approach can open up valuable opportunities, it’s essential to remember ...

In a deal with cloud-based data-management platform Snowflake, Nielsen this morning rolled out what it describes as a "media data room" (MDR) enabling clients to access a "census of first-party data" ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...