LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

CHICAGO--(BUSINESS WIRE)-- NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

The new capabilities are designed to enable enterprises in regulated industries to securely build and refine machine learning models using shared data without compromising privacy. AWS has rolled out ...