Using data and insights,driven from social media, can be a huge differentiator for agencies at the pitch stage and beyond, according to Brandwatch. Speaking ahead of a panel, which will feature top ...

In today’s highly competitive world, businesses need a way to stand out from the competition. Business intelligence (BI) is the key to gaining this advantage and is becoming increasingly important to ...

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase ...

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and ...

Poor data quality is estimated to cost about $12.9 million annually, according to Gartner. A Deloitte survey found that 67% of executive respondents are uncomfortable using data from advanced ...

Brett Hansen is the CGO of Semarchy, a data software company that enables organizations to leverage their data to create business value. Marketers caught up in the minutiae of their company strategies ...

The sustainable investing landscape is quickly evolving. From ESG integration to biodiversity, challenges are aplenty. However, along with these challenges comes an abundance of opportunities. On the ...

With financial advisors under considerable pressure to strengthen their competitive position through an improved understanding of their clients, adding a behavioral insight tool to the client ...

If your business is driven by data, Optical Character Recognition (OCR) — as most of us know it — is not the answer. For those of you who view OCR as an industry staple for document processing, let me ...