Toldi Marketing has been recognized as the Best Digital Marketing Agency for Scalable Business Growth in Hungary of 2025 by ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...

As the UK introduces the much-anticipated Data Use and Access Bill, B2B marketers are preparing for changes that could reshape their approach to data strategy, privacy and customer engagement.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Data was supposed to give companies superpowers, but for many, it has created more of a storage nightmare than a strategic advantage. Over the past decade, businesses have invested billions in ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring ...

The Defense Information Systems Agency (DISA) published its data strategy for fiscal years 2025-2027 on March 4. DISA’s goal is to optimize its network, enhance cybersecurity and leverage artificial ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...