UFC and Paramount agreed to a seven-year deal last year worth $7.7 billion. The post Paramount Says Nearly 5 Million Watched ...

Image Credit: Travis Barker (Image: Instagram/@travisbarker) UFC 324, the first pay-per-view event under Paramount’s newly announced $7.7 billion distribution deal, drew immediate backlash from fans ...

There was considerable hope riding on UFC 324—at least from the promotion’s standpoint. After all, the UFC had just secured a monumental $7.7 billion television deal. Instead of ushering in a new era ...

With the UFC's broadcasting move from ESPN to Paramount set to begin Jan. 24 with UFC 324, you've got to think the promotion has something special lined up to kick off the new era – right? If so, that ...

More ranked contenders have been added to the first UFC card of 2026. MMA’s leading promotion will kick off a new era in the new year, as the UFC bids farewell to ESPN and starts its journey on ...

UFC 324 marked a significant shift in how the promotion engages its audience, with its Paramount+ debut registering numbers rarely seen for combat sports on streaming platforms.

Paramount is already seeing a return on investment from UFC. The company signed a seven-year, $7.7 billion deal with the MMA promotion last year. And on Saturday, Paramount+ streamed its first UFC ...

As it prepares for the highly anticipated debut of its new UFC package, Paramount is finding out the hard way that the card is always subject to change. While it was originally slated to serve as UFC ...

Jan 24, 2026; Las Vegas, Nevada, USA; Justin Gaethje (red gloves) fights Paddy Pimblett (blue gloves) during UFC 324 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images A new era of ...