With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...
Targeted advertising on social media and in online games has helped deliver a boost to Australian Defence Force recruitment, offsetting a perennial problem of declining service rates. Figures from the ...
Step inside a camouflage-netted tent, screens glowing with radar graphics, weapons schematics, and animated models of servicemen, and suddenly, you’re an air warfare officer on a mission. Your ...