When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

LEXINGTON, Ky. — Trainer Kenny McPeek joked he’s the Ricky Bobby of the Kentucky Oaks — “If you’re not first, you’re last” — but he’ll get another chance to shed the label in four weeks thanks to a ...

A clearly defined purpose helps attract the right clients, leading to stronger, more productive relationships and minimizing issues like miscommunication and scope creep. A defined and clear “why” not ...

While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means ...

LEXINGTON, KY (April 7, 2023) – Magdalena Racing, Colette Marie Vanmatre and James Ball’s Defining Purpose surged to the front at the top of the stretch and then held off late bids from favored ...

Many business leaders claim to care about purpose. But for some, that commitment is so strong that it even dictates whom their teams work with–and whom they turn away. The founders of three such ...

Throughout our lives, we accept a number of predefined roles, each with associated tasks, schedules, and behavioral expectations. These roles—student, employee, spouse, parent, and so on—help us ...