This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting feature to show ads on websites whose ...

Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what ...

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and topics ...

This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Developing online content as a part of your marketing efforts serves a dual purpose for small business owners. It helps your business get discovered via search engines and, if used strategically, it ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and ...

In the search engine optimization and marketing industry, there's been a rule of thumb: Longer keyword phrases have better conversion rates. Recently, we put this conventional wisdom to the test, ...