With an abundance of new soft drink flavors on the market, the Coca-Cola Company is about to bring back an old favorite. "Diet Coke has traditionally been sold in a variety of flavors," according to ...

In an era of increasing health consciousness, sugar-sweetened beverages have come under scrutiny. Diet Coke, introduced in 1982, and Coke Zero, launched later as Coca-Cola Zero Sugar, emerged as ...

Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon. His daughter Jennifer had a front-row seat to history. Do you remember your first Diet Coke? I don't, but I know ...

Coca-Cola is practically synonymous with America. There's only one other soda that rivals it in sales and prevalence, and that's its diet version. Diet Coke feels like it's just been here forever, ...