With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

So, you want to be a digital marketing content writer. It sounds fancy, right? Maybe you love writing and think this is the ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about in manufacturing in the early 2000s ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Is it worth it to earn a digital marketing degree or better to get hands-on experience? Check out the pros and cons of each career path. So you want to be a digital marketer. Whether you have ...

You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a ...

Introducing Philip Johansen, the Danish dynamo who transformed his life through digital marketing. Once a blue-collar plumber working for someone else's benefit, he hit a rough patch battling ...

Delaina Baker, founder and chief strategy officer of HerSocial Signaturer, left, and Kaden Jacobs of Paquin PR, right. Courtesy photos Small law firms can often feel outgunned when competing against ...