Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your ...