This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

When you send letters or announcements, you don't always get the response you expect. 'The Direct Mail Strategy for Entrepreneurs' is a book that treats direct mail as a single strategy, from planning ...

Call me crazy, but I look forward to getting my mail each day, partly because we do direct mail all the time, but also partly because of my curiosity on what is being sent by others. Of course I am ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

When you receive and open a piece of direct mail, what would you think if "the promotional flyer was missing" or "there were ...