DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...
NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...
NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...
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DirecTV expands out-of-home programmatic advertising
DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...
DirecTV is shifting into the FAST lane with a free, ad-supported TV streaming service — stocked with content that is… different from the premium video packages it offers. The satellite TV and ...
DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV ...
The number of free, ad-supported streaming TV (FAST) services might eventually overtake the paid ones. To that point, DirecTV announced this week that it plans to launch its own dedicated FAST service ...
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