Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the ...

Target’s disability representation in digital ads goes as far back as 2012. Then, in 2017, the company launched an adaptive clothing line for kids with disabilities and in 2018, an adaptive clothing ...

NEW YORK (AP) — It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog. The company has been using models with ...

Just 1% of television advertising includes people with disabilities, new research indicates, even though this demographic accounts for more than a quarter of the population. Nielsen, the company best ...

For five years, Katie Driscoll of Palos Park, Ill., worked day and night trying to persuade retailers to use more children with disabilities in advertising. She flew all over the country offering ...

Consumers are asking brands to include more diverse and inclusive representations that reflect society. Companies that do not make changes to their representation in ads risk losing customer support.

This image provided by Nordstrom shows a model in a wheelchair advertising boots in the company’s annual July anniversary catalog, which is its biggest sale event of the year. Nordstrom has been using ...