We have several clients who use discounting price as a way to attract and retain customers and/or to make a particular product or service more attractive in order to sell more. For instance, a client ...

If you use coupons, discounts, and deals to do your shopping, and you sometimes return things, think ahead to ensure you're applying your discounts and deals in the best possible way. This is ...

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...

If you think that getting an extra half-size lotion for free is better than getting lotion that is 35 percent cheaper, you're wrong. Those two discounts are roughly equivalent. But a new study found ...

Is it better to get more or pay less? If you think they’re basically the same, you’re like most consumers. And, like most consumers, you’re wrong. When offered the possibility of 33% off a product or ...

People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...