Transportation has always meant more than getting from one place to another. For a lot of people, the car became part of the whole idea of freedom: privacy, control, adulthood, and the ability to ...

In today's rapidly evolving work environment, businesses are encountering a unique challenge: managing a workforce that spans multiple generations. From Baby Boomers to Generation Z, each generation ...

Different generations take distinct approaches to managing their money. When it comes to investing, baby boomers prioritize wealth preservation as they approach retirement, and Gen X balances growth ...

Compared to other generations, baby boomers are the least prepared for retirement (just 40% are), followed closely by Gen X (41%) and millennials (42%). Gen Z (47%) is a little better prepared, but ...

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our ...

When people of different generations create art together, their brains initially show more synchrony, and the synchrony can predict feelings of loneliness or social connection, according to a study ...

Americans of all ages are hopeful about improving their financial situations this year. But the financial goals for each generation vary - from Generation Z's savings push to baby boomers' focus on ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...