From its inception in 1928 as an affordable alternative to Chrysler's luxury cars, the DeSoto brand had a bit of an identity problem — mainly because immediately after its creation, Chrysler bought ...

DeSoto is a marque we don't hear much about nowadays. But that makes sense, given that Chrysler retired the brand in 1961. That's a whopping 63 years ago as of 2024. Still, the marque is worth ...

Back in its glory days, Chrylser Corporation had five automobile divisions to rival Ford Motor Corporation and General Motors. Plymouth, Dodge, De Soto, Chrysler, and Imperial. Today, only two survive ...

The 1957 DeSoto Adventurer arrived as a glamorous, high-powered flagship that could run with the quickest American cars of its era. Yet within a few short years, the brand that built it was gone, and ...

It’s a common story within the automotive world: if one brand at a corporation finds success, the other brands under the same umbrella want a piece of that pie. When the Plymouth Duster proved to be a ...