The affordable beauty brands united forces to bring us makeup-meets-skincare products that were literally made for TikTok.

E.l.f.'s momentum should continue.

The new collection, inspired by the beauty communities 'cocktailing’ of skin care and make-up products, includes Drop N’ Dunk ...

The market is confident about this resilient stock.

E.l.f. Beauty has upped its financial outlook off the back of a standout quarter, in which Hailey Bieber’s Rhode brand ...

Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that ...

E.l.f. Beauty has decided that paybacks for tariffs will be reinvested in the company as the firm continues to grow its ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

Available exclusively at Target, the product trio marries hero innovations from both brands in one bottle.

“Eyes, lips, face,” and now hair? That’s right, e.l.f. beauty has officially made its first foray into haircare, making the brand one step closer to taking over the drugstore aisle in its entirety.

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

From a massive beauty empire to Catholic Mass — Scott Vincent Borba co-founded e.l.f. Cosmetics, but found he still felt unfulfilled in his life path. Then he turned to God, leaving it all behind to ...