Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

You’ve toyed with the idea of using email marketing for your plumbing business but decided against it because you’re worried customers will complain that your emails are spam or that you’re sending ...

Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results. A second consecutive chaotic and stressful holiday season is over. And ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Opinions expressed by Entrepreneur contributors are their own. Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a ...

Email marketing got its start back in 1978, when the first "mass" email was sent to about 400 email addresses to promote a product. We’ve come a long way since then, with an estimated average of 269 ...