Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...

Quantitative methodologies, which rely on representative surveys and administrative data, drive much of the policy research on poverty and mobility in the United States. Qualitative research employs ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Late last month, what began as a book review in an obscure publication blew up into a major controversy that tarnished sociology’s most-buzzed-about young star. At issue: whether the sociologist, ...

A transparency movement has be gun urging researchers to publicize their data in order to ease replication and accountability. Some ethnographers have also begun arguing that researchers should unmask ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.