Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Dave Edelman, former chief marketing officer at Aetna and co-author of “Personalized: Customer Strategy in the Age of AI,” takes us on a deep dive into personalization as a much-needed corporate ...

No industry is immune to the AI revolution, but how are brands using this technology to make consumer experiences better? AI was a buzzword in 2024, with nearly $314 billion worth of investment, but I ...