Storytelling is one of the most effective ways to build connections and develop trust and cooperation amongst teams. Telling stories to one another enhances the value of our communication because ...

Incorporating personal stories into presentations and pitches can significantly enhance audience engagement and comprehension, transforming abstract concepts into tangible experiences. Authentic ...

Your LinkedIn feed says more about you than you realize. Most people's feeds look like trash. Motivational quotes, "today I'm excited to announce," and pictures of their sad desk lunch: hardly ...

Marie Hattar is CMO at Keysight Technologies, responsible for brand and global marketing efforts. One of the biggest challenges facing the modern marketing team is how to break through rather than be ...

With movie studios and game developers building worlds in tandem, video games are now becoming the new “extended universe” for major films. And with both a blockbuster film release and a major game ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

Sam has loved video games and writing for as long as they can remember. When they aren't gaming or writing, they can be found watching motorsports and ice hockey. Environmental storytelling is a key ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...