A foundational 1956 study of the concept, focussed on a U.F.O. doomsday cult, has been all but debunked by new research.

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

People can reject misinformation if they experience cognitive dissonance and need to choose between what they believe and ...

In the Aesop’s fable, the fox tries hard to get his hands on a tasty vine of grapes, but fails in all of his attempts to acquire the grapes; at which point the fox convinces himself that he really ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

In any investment category there is invariably a broad spectrum of views, many of which are in outright opposition. Nick Armet from Fidelity looks at the behavioural problems stemming from dissonance ...