Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

The markets have experienced a week filled with cautious observation and data releases that could shape economic decisions in the near term. Several key events have captured the attention of investors ...

The following are remarks from Paul Herman, Sprinklr’s SVP of Global Digital Transformation. They have been lightly edited for clarity and length. Think of the current landscape for content marketing ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...