Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Meta's election integrity efforts on Facebook may not have been as robust as claimed. Researchers at New York University's Cybersecurity for Democracy and the watchdog Global Witness have revealed ...

Facebook failed to block 15 out of 20 ads containing death threats to election workers submitted by researchers to test the tech giant’s enforcement, according to a report released Thursday. An ...

“Unearth all the rats that have seized power and shoot them,” read an ad approved by Facebook just days after a mob violently stormed government buildings in Brazil’s capital. That violence was fueled ...

Facebook is set to test in-app ads in its Oculus virtual reality ecosystem. Resolution Games' Blaston is one of the titles that will start featuring ads in the coming weeks, the announcement said. Two ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every ...

A hot potato: Never let it be said that companies are running out of places to shoehorn their ads into. Facebook, for example, is running a test that places sponsored content in users' notifications.