Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based on information like email addresses, ...

Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its ...

Reaching the right audience on social media is essential for building community and clarifying what type of content you create on social media. No matter your niche (travel, food, fashion, etc.), as a ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around ...