Forbes contributors publish independent expert analyses and insights. Julian Hayes II combines wellness, business, and leadership. When it comes to daily decision-making, the average adult is said to ...

By modeling the single-trial electroencephalogram of participants performing perceptual decisions, and building on predictions from two century-old psychological laws, we estimate the times of ...

Over the past few decades, the approach to decision making has evolved as a result of many technology innovations and business model changes, such as systems of record, engagement and intelligence, as ...