The humble dog collar is a staple of pooches everywhere and is about as simple as it gets in terms of the accessories it takes to keep a living breathing creature, like a dog, alive. It’s like your ...

The future of dog collars has arrived, and it's smarter than ever. The Fi Smart Dog Collar is made for the outdoors. It's waterproof (up to 1.5m deep for 30 minutes), dirtproof, and adventure ...

Strava, a leading digital community for athletes with over 120 million members, today announced its new partnership with Fi – a smart connected dog collar and health platform. Head below to learn more ...

My inside dog became a part-time outside dog earlier this year when we completed our backyard fence. Apollo was over-the-moon happy to expand his playground, but as a dog owner I had mixed feelings.

According to the American Pets Product Association, Americans spent $99B on their pets in 2020. With the growing popularity of IoT, Americans also spent ~$10B on wearables last year. Fi, the company ...

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise. Fi goes a step further than some woof-centric wearables by ...

Dogs are known as man’s best friend, and there’s a reason for that. These furry balls bring joy even to depressed minds and help those who are at their worst. However, sometimes it’s hard to keep ...

Having a pet in your life can be beneficial in so many different ways. The love they bring, the companionship, the fun, and maybe just as much as anything else, the chaos. It is exciting to spend time ...

NEW YORK--(BUSINESS WIRE)--Fi, the smart dog technology company, today announced a series of high-profile tech hires on the heels of its $30 million Series B funding. Charles Nicholson is leaving ...

Who’s a good boy? Your pet, of course, most of the time. But as the weather warms and the outdoors beckon, your companion might hear the call of the wild—and try to take an unscheduled, unaccompanied ...

NEW YORK--(BUSINESS WIRE)--Fi, the smart dog technology company, today announced $30 million in Series B funding led by Longview Asset Management, with participation from Advance Venture Partners (AVP ...