LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By using advanced artificial intelligence and mobile ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

Montgomery will hosts its first LEGO convention, featuring LEGO artists, hands-on builds, Star Wars displays and more. Here's what we know.

Imagine a Lego creation that can not only move but also see, hear and talk back to you. That's exactly what Creative Mindstorms has achieved with Dave, the world's most advanced artificial intelligence Lego robotic head. Created over several months, this ...

SPRINGFIELD, Mo. — Ozarks LEGO fans will be saying, “‘LEGO’ to the convention,” next month, as a massive LEGO convention is coming to the Springfield Expo Center soon. According to a news release, the LEGO Brick Convention — which is ...

While there are many angles that a LEGO One Piece collection might take, the first partnership between the epic pair will revolve around the live-action One Piece Netflix series. A release shares, “Fans of LEGO building and ONE PIECE can prepare to ...