Lululemon is ensuring fit and function remain at the core of its clothing by working with fit models in Vancouver.

Karen Lee has had a mark on her stomach slightly below her belly button since birth. It’s not unseemly, but it’s the kind of thing many women would cover up. Not Lee. The mark has become a ...

Behind every perfectly tailored “Bridgerton” costume and ad for Lululemon leggings lies the work of fit models, the unsung heroes who help designers create clothes that actually work on real bodies.

When it comes to the modeling industry, fitness models are the cream (or perhaps the protein shake) of the crop—their work requires stringent levels of physical demands. If you want to start working ...

This woman shapes how your jeans fit. — -- J.Lo, Beyonce and Kim Kardashian may have the most talked-about derrieres in Hollywood, but when it comes to finding that perfect fit, 34-year-old ...

It’s clear that the shirtless, perfectly chiseled fitness model on the magazine cover at your local grocery store is in peak shape, but it’s less clear how he got into that shape in the first place.