On a screen somewhere near the front, a drone operator scrolls through a catalog that looks uncannily like an e-commerce site ...

Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...