In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Lisa Bhathal Merage (co-founder, RAJ Sports), Alex Bhathal (co-founder, RAJ Sports), and Ann Miller (EVP, Global Sports Marketing, Nike) have a conversation about leading the women’s sports movement.

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

IMG, the global sports marketing agency is retiring the Mailman name, which for years represented the company’s largest digital sports marketing unit, based in Asia. Instead, the digital marketing ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

BEAVERTON, Ore.--(BUSINESS WIRE)-- NIKE, Inc. (NKE) today announced changes in its Senior Leadership Team (SLT), positioning the company for continued growth and success with a focus on putting sport ...

A data-driven guide to who’s hiring right now, from Amazon and Nike to the NFL, and what they’re looking for. To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job ...

EXCLUSIVE: The Esports World Cup Foundation is partnering with global sports marketing agency IMG for the second edition of its international championship running in the Saudi capital of Riyadh from ...

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.

Global sports marketing agency IMG has already demonstrated the power of live sport to deliver prime content for passengers since launching Sport 24 in 2012. Now it is expanding its reach. Perhaps ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

NEW YORK & BEVERLY HILLS, Calif.--(BUSINESS WIRE)-- TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, today announced the close of its acquisition of IMG, On ...