Google Analytics adds source grouping and hostname filtering

Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance ...
CMS Wire

Does the Return of Google Data Studio Signal the End of Analytics Silos?

Google’s Data Studio revival hints at a bigger shift: analytics, AI and action are converging into one platform—leaving siloed tools behind. Unified data experience emerges. Google's restoration of ...
Search Engine Roundtable

New Google Analytics 4 Benchmarking Data

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...
Search Engine Land

Google Analytics 4 fixes data gaps, now flags issues early

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection. Google Analytics is rolling out major updates aimed at sharpening marketing ...
Searchenginejournal.com

Google Rolls Out First-Party Data Solution For Analytics Users

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...
Search Engine Land

Google turns off Universal Analytics July 1: What you need to know

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its ...
Purdue University

Google Advanced Data Analytics Certificate

The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...