Google is ending continuous scrolling for search results, bringing back the traditional pagination format. Google claims this change aims to serve search results more efficiently, as continuous ...

Google announced that the Page Experience Update has finished rolling out. The announcement was largely met with a muted response. Nevertheless this is a big update and it will pay to pay attention to ...

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems." "It just meant these weren't ranking *systems* but ...

Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking ...

Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I ...

Google Search is testing a new plus menu that makes uploading files easier and signals tighter integration with AI Mode and ...