Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

While Google is still experimenting, the direction is clear: its AI ecosystem, including Gemini, will likely become a new frontier for targeted advertising.

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