For 20 years, Dr. Harry Oken has heard patients? spout excuses like these for not joining a gym. Among the excuses: “I meant to call.” “I plan on joining next week.” “I will call tomorrow.” Now, Oken, ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.