McDonald's is betting big on nostalgia, and this time it is speaking directly to the kids of the 1980s who grew up clutching cardboard boxes and plastic toys in the back seat. The chain has revived ...

Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

Nostalgia for the 1980s is at its peak. From "Stranger Things" to synth-pop playlists, the '80s vibe is everywhere — and collectibles from that decade are hotter than ever, including Happy Meal toys.