At the Madrid Masters in April, top seed Alexander Zverev was given a warning for unsportsmanlike behaviour. His offence was to take out his phone and snap a picture of a clear ball mark in the clay ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The same technology that’s in place for soccer and tennis appears to be headed to the NBA. The NBA announced a partnership with Sony Sports to bring in Hawk-Eye technology that will follow players and ...

The SEC will use an Automated Ball-Strike (ABS) challenge system during the 2026 SEC Baseball Tournament on a trial basis.

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

The NFL didn’t say it outright, but the league is making a change in response to the Chiefs’ AFC Championship Game victory over the Buffalo Bills. Following the Chiefs’ 32-29 win, there was an outcry ...

Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing fans and football commentators are begging for. Reading time 7 minutes When ...

The NBA announced a partnership with Sony Sports on Thursday that will bring Hawk-Eye tracking technology to the league beginning in the 2023-24 season. The Hawk-Eye tracking, which was used in the ...

Football can be a tough sport — and nowhere more than at its most elite level where highly trained players compete for gridiron glory. There is a lot at stake, and a lot that can go wrong, too. From ...