Raisio’s UK arm Halo Foods has announced another sugar cut to its Honey Monster Puffs cereal, taking the sugar content down by a further 25%. The total sugar content for the cereal has now been ...

Banana Puffs and Monster Rocks will be launched in June and will each be supported by a GBP1 (US$1.52) sampling campaign. Banana Puffs are based on the brand’s popular Sugar Puffs and contains no ...

Ozzy Osbourne is so addicted to a British breakfast cereal he is having it shipped over to Los Angeles. The rocker - who divides his time between his homes in the UK and the US - has developed a taste ...

The Drum understands that incumbent Bray Leino has withdrawn from the marketing review being held for the Sugar Puffs account. Honey Monster Foods, the division of Big Bear Group which owns the brand, ...

Bray Leino brings back The Honey Monster in a new £3.2million campaign to promote HM Foods' cereal brands, which includes Sugar Puffs. Viewers will see the monster rapping in the new ad, with 10 and ...

Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer. Raisio takes control via its Leeds-based confectionery subsidiary ...