For Hot Wheels collectors, yesterday was a special day. But then again Friday always is. That's because we've developed a habit that has the hashtag "#FreeItFriday" attached to it. That's pretty ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheels retails for only a few bucks. However, the most valuable Hot Wheels can be worth hundreds of thousands of dollars.

The annual Hot Wheels competition selected a new custom-built car to join its die-cast lineup, continuing a tradition that ...

As enumerated in this list of the most sought-after modern Hot Wheels, hard-to-find variants from the first few years of production are some of the most valuable and cherished collectible toys in the ...

It might be time to clean out your parents’ basement. Designers painted the cars white near the end of the process to help spot imperfections, according to Magee, but the color was never offered on ...

We're sure you're by now well aware that musty, dusty cases of 1960s and 1970s Hot Wheels moldering away in the attic may—or may not—have some treasure contained within. No, we don't mean treasure of ...