As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

Steve Shlemon is president of Ford’s Garage, a 1920s garage-themed burger and craft beer restaurant franchise with locations across the U.S. If you’ve ever enjoyed a meal at a restaurant with ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

This year alone, companies have announced over 740,000 job cuts so far, a high since 2020. And that’s just in the US. But for a growing number of professionals (even before 2025), the solution hasn’t ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Learn how to build a luxury brand, focusing on premium pricing, brand identity, and effective marketing strategies. Part 1 of ...

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative ...

What do you think of when you think about BMW, Apple, or McDonald’s? Each of these companies evokes very clear emotions and ideas. You know exactly what to expect from each. BMW is “the ultimate ...

As a former restaurant owner and current consultant, Phyllis Williams-Strawder has an intimate understanding of the gap that occurs in restaurant branding. The Brandmother is on a mission to correct ...

Explore luxury brand building, positioning, premium product design, and effective marketing strategies. Learn the secrets to ...